A fresh new look for the municipality of Southwest Middlesex as last week it announced a new rebranding a new logo. In a statement released by the municipality, it said “The branding exercise amplified the fact that we are definitely growing and changing. We are just starting to experience a high level of development and we are attracting new businesses and young families who are looking to build an active life here.”
The previous logo according to the statement paid homage to agricultural roots, and through the collaborative process, the municipality discovered just how diverse it really is for a small municipality. The branding committee was made up of several members of the community including council, economic development committee members, urban, rural, business owners, professionals, service club members and interested individuals along with a community voting component.
Written by: C. Soares